Case overview
The Burning Bush Podcast is a transformative platform that blends faith and introspection. Centered on biblical principles, the podcast inspires listeners to recognize areas of growth in their everyday lives. My goal was to craft a compelling visual identity and merchandise collection that encapsulates the essence of the podcast—faith, growth, and transformation—while resonating with its audience’s values and aesthetics.
The Brief
The Burning Bush Podcast team sought a design partner to:
- Create a visual identity that symbolizes spiritual growth, biblical wisdom, and modern relevance.
- Design merchandise that not only aligns with the podcast's values but also appeals to a diverse, faith-based audience eager to represent their beliefs.
Key Deliverables:
- A modern, versatile logo that reflects the podcast's name and mission
- Merchandise designs that are wearable, meaningful, and visually striking
Our Approach
“We wanted our brand to stand out while staying true to our faith. It was important to create designs that inspired the community and reflected our mission.”
I focused on creating designs that truly reflect the mission of The Burning Bush Podcast. By combining deep research, thoughtful design, I developed a visual identity and merchandise collection that balance spiritual significance with modern appeal. The result is a brand that resonates with the audience and communicates the podcast’s message of faith and growth.
Immersive Research
I began by diving into the podcast’s themes, audience demographics, and spiritual focus. This helped me align the design concepts with the podcast’s core message of faith-driven growth.
Visual Identity Development
Drawing inspiration from the biblical story of the Burning Bush, I designed a logo that uses a clean, modern aesthetic. The flame motif symbolizes divine inspiration, while bright tones reflect grounding principles and personal growth.
Merchandise Design
Each item was carefully illustrated to incorporate elements of the podcast’s theme, such as:
- Illustrations of burning bush with flames.
- Wearable designs that blend faith-based symbolism with casual fashion trends.
Feedback and Refinement
Through collaborative feedback loops with the client, I ensured the final designs resonated with the podcast’s mission and audience preferences.
The Results
The Burning Bush Podcast now has a cohesive visual identity and merchandise collection that reflects its mission. The logo combines spiritual meaning with a modern aesthetic, while the merchandise—featuring t-shirts, sweatshirts, pins, and beanies—resonates deeply with the audience.
