Case overview
Cherry the Barber, a dynamic barber and social media influencer, sought a logo that would embody her creativity, professionalism, and charisma. As a rising star in the barbering world, she needed a visual identity that resonated with her personal brand and connected with her diverse audience.
The Brief
Cherry’s vision was clear: she wanted a logo that blended the sharpness of barbering tools with a modern, approachable aesthetic. The design needed to be versatile, working seamlessly across social media, merchandise, and her professional platforms.
Key Requirements:
- Incorporate elements that symbolize barbering, such as scissors or razors
- Ensure the design reflects her bold yet welcoming personality
- Adaptable for various uses, including digital and print media
Our Approach
To create a logo that perfectly represented Cherry the Barber, I followed a structured yet creative process. This approach ensured the design was not only visually appealing but also aligned with Cherry’s personal brand and professional goals. Each step was tailored to bring her vision to life while staying true to the values of craftsmanship, individuality, and influence.
Discovery and Research
I began by getting to know Cherry’s story, brand values, and audience. This step involved understanding her journey as a barber and influencer, analyzing her target demographic, and identifying the elements that made her unique. This foundational research shaped the design direction.
Mood Board Creation
Next, I developed mood boards to visually explore the style, color palette, and imagery that resonated with Cherry’s personality and profession. The boards included inspirations like sleek metallic tones, modern typography, and subtle nods to barbering tools, helping me establish the aesthetic framework for the logo.
Concept Design and Prototyping
With the creative direction defined, I sketched and digitized multiple logo concepts. Each concept explored a unique angle, from minimalist designs to bold, illustrative styles. Cherry reviewed these prototypes, providing feedback that helped me refine the designs to match her vision.
Finalization and Delivery
After selecting the winning design, I fine-tuned every detail to ensure versatility and scalability. The final logo was delivered in various formats, optimized for digital use, print materials, and merchandise, ensuring Cherry had everything she needed to showcase her brand.
The Results
The final design is a bold, versatile logo that captures Cherry’s essence. Featuring a sleek scissor motif integrated into a modern typeface, the logo is both memorable and professional.
Results at a Glance:
- A distinctive logo that resonates with Cherry’s audience
- Enhanced brand recognition across social media platforms
- A scalable design ready for use on merchandise, marketing materials, and digital platforms
The logo perfectly captures who I am—it’s bold, professional, and uniquely me. It’s become the cornerstone of my brand, helping me attract a loyal following and collaborate with top-tier brands. This design didn’t just give me a logo; it gave me a foundation to grow my business and personal brand.
