The Snapshot Report identifies 7 areas that impact your success online. These are known as the 7 Pillars of Digital Success.
Let’s break down what they are, why they matter, and how to improve each one.
What it covers:
- Consistency of your Name, Address, and Phone Number (NAP)
- Listings across sites like Google, Yelp, Bing, and more
Why it matters:
- Inconsistent info confuses customers and hurts your local SEO
- Verified listings boost your credibility and ranking
Action Step:
Use a tool like Moz Local to scan your listings and fix errors.
What it covers:
- Review volume, rating averages, and recency
- How you respond to reviews (positive and negative)
Why it matters:
- 87% of people won’t consider a business with low ratings
- Timely responses build trust and turn critics into fans
Action Step:
Ask satisfied customers to leave reviews and reply to every one—especially the negative ones.
What it covers:
- How often you post and engage
- Your follower growth and interactions
Why it matters:
- Active accounts increase awareness and authority
- Platforms like Instagram and LinkedIn help humanize your brand
Action Step:
Create a simple content calendar and post at least 3x per week with a mix of tips, testimonials, and behind-the-scenes.
What it covers:
- Mobile-friendliness, load speed, security, and SEO setup
Why it matters:
- A slow or outdated site drives people away fast
- Google uses mobile responsiveness and site speed as ranking factors
Action Step:
What it covers:
- Performance of your Google and social media ads
- Click-through rates and cost per lead
Why it matters:
- Paid ads help you scale quickly
- Without proper tracking, you’ll burn budget without results
Action Step:
What it covers:
- Keyword rankings, backlinks, and content optimization
Why it matters:
- SEO is how people find you without ads
- Better rankings = more traffic = more leads
Action Step:
What it covers:
- Product listings, shopping experience, and customer flow
Why it matters:
- Every click between product and checkout is a potential drop-off
- A smooth buying experience increases revenue
Action Step:
Most businesses are strong in 1–2 areas but weak in others.
Use the 7 Pillars as your digital scorecard. Review each one monthly. Improve where you’re weakest.